The cleaning industry in Switzerland is competitive. In Ticino alone, there are dozens of imprese di pulizie competing for the same clients. The difference between the companies that grow and the ones that stagnate is often simple: digital visibility.
The digital gap in the cleaning industry
Most cleaning companies in Switzerland fall into one of three categories:
- No online presence — relying entirely on word of mouth and existing clients
- A basic Facebook page — created years ago, rarely updated
- A professional website with SEO — the small minority who dominate local search
The companies in that third category are capturing the clients that the others don't even know exist.
What a cleaning company website needs
1. A clear services page
List exactly what you offer: residential cleaning, commercial cleaning, deep cleaning, post-construction, window cleaning, etc. Be specific — "apartment cleaning from CHF 150" converts better than "we clean everything".
2. Before/after gallery
Photos are your most powerful sales tool. Before-and-after transformations build trust instantly. Take photos on every job (with client permission) and feature them prominently.
3. Google Reviews integration
Reviews are the #1 factor for local trust. Display your Google rating on your website. Actively ask happy clients for reviews — a WhatsApp message after a job works well: "If you're happy with our work, a Google review means a lot to us: [link]".
4. WhatsApp booking button
Many clients in Ticino prefer WhatsApp over forms. A floating WhatsApp button converts extremely well for cleaning companies. Include your number prominently.
5. Local SEO: targeting your city
Your homepage should target keywords like "impresa di pulizie Lugano" or "Reinigungsunternehmen Zürich". Each city you serve should ideally have its own page. This is exactly how Angolli.ch — a Lugano cleaning company we built — dominates local search results. Learn more about our local SEO services.
6. Google Business Profile
This is non-negotiable. Your Google Business Profile appears in Maps and in local search results. Fill it in completely: hours, services, photos, and respond to every review.
How Angolli.ch grew digitally
Angolli is a facility management and cleaning company based in Lugano, Ticino. When they came to us, they had no online presence beyond a basic website. We built:
- A 5-language corporate website optimised for Swiss SEO
- 120+ location pages targeting every Ticino municipality
- Google Business Profile setup and optimization
- Structured data (LocalBusiness schema) for rich search results
The result: significant increase in organic leads from search, particularly for commercial cleaning contracts.
What it costs
A professional website for a cleaning company in Switzerland:
- Basic (formaDigital Showcase Site): from CHF 2'490 — 5 pages, SEO, Google Business Profile, contact form, WhatsApp button
- With SEO ongoing: from CHF 590/month — keyword targeting, Google Business management, monthly reporting
- Full package: from CHF 3'490 — multilingual, blog, local pages for each city you operate in
Want a website that actually brings cleaning clients? See our cleaning industry package →