โœฆ Free discovery call โ€” no commitment, no sales pitchBook free call โ†’
CHF 490/month management fee ยท 3-month minimum

More clicks. More customers. Less waste.

Expert Google Ads management for Swiss SMBs โ€” Search, Performance Max, Display campaigns targeting customers in German, French and Italian Switzerland.

How the pricing works

Our fee
CHF 490/month

Strategy, campaign management, weekly optimisation, monthly reporting and dedicated support. Paid to formaDigital.

Ad spend
Your budget

Paid directly to Google on your own billing. We recommend CHF 500โ€“1'000/month minimum for meaningful results.

Example total budget

CHF 490 management + CHF 800 ad spend = CHF 1'290/month total

Setup fee: CHF 490 one-time (account build, tracking setup, strategy). Waived after 6 months of continuous management.

What's included every month

  • Initial campaign strategy session
  • Google Ads account setup (or audit of existing)
  • Keyword research (Swiss market, 3 languages)
  • Search campaign creation & ad copy
  • Performance Max campaign (if budget allows)
  • Audience targeting & negative keywords
  • Weekly bid adjustments & optimisation
  • Conversion tracking setup
  • Monthly performance report (PDF)
  • Dedicated Slack/Teams channel

What's not included

๐Ÿ’ณ

Ad spend

Paid directly to Google โ€” not included in management fee

๐Ÿ–ฅ๏ธ

Landing page creation

Optional add-on +CHF 1'490

๐Ÿ“Š

Google Analytics setup

Included free if not already set up

Campaign types we manage

๐Ÿ”

Search

Keyword-targeted text ads shown when users search for your services. Highest purchase intent โ€” ideal for direct conversions.

๐Ÿ–ผ๏ธ

Display

Visual banner ads across the Google Display Network. Perfect for brand awareness and reaching new audiences.

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Performance Max

AI-powered campaigns that serve ads across all Google placements โ€” Search, Display, YouTube, Maps. Best for scaled campaigns.

Onboarding & ongoing process

1
Week 1

Strategy session

We study your business, competitors and keywords. You get a full campaign proposal before any spend.

2
Week 1โ€“2

Account setup

Campaign build, ad copy, audience targeting, conversion tracking and negative keyword list all configured.

3
Week 2โ€“4

Launch & gather data

Campaigns go live. We monitor daily, adjusting bids and pausing underperforming keywords.

4
Month 2+

Optimisation cycle

Weekly bid adjustments, A/B ad copy tests, search term reviews. Performance compounds over time.

5
Monthly

Reporting

PDF report with clicks, conversions, cost-per-lead and next month's action plan delivered to your inbox.

Realistic ROI expectations

Results depend on your industry, budget, competition and landing page quality. Typical Swiss SMBs working with us see a 2โ€“5ร— ROAS (return on ad spend) after 3 months of ongoing optimisation.

We will show you real data from month 1 โ€” impressions, clicks, cost-per-click and conversions โ€” so you can make informed decisions. We never hide underperformance.

Important caveat: We do not guarantee specific ROAS figures. No ethical agency does. What we guarantee is professional management, full transparency and continuous optimisation.

Frequently asked questions

Start reaching Swiss customers with Google Ads.

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