From invisible to #1 on Google.
Coimbra Dolphins Club is a swimming sports association in Portugal. They had dedicated coaches, loyal members and a strong community presence — but zero digital identity: no logo, no brand, no website and no way for new families to find them online.
We built everything from scratch — logo, brand guidelines, brand voice, a custom website with online payment integration for monthly class fees, social media setup, and a full SEO strategy. The result: #1 on Google for their local market, 5× revenue growth and an ongoing partnership for SEO monitoring, advertising strategy and campaign implementation across digital and offline channels.
DolphinsClub.pt — live site · Custom brand identity + website + online payments by formaDigital
Logo, brand guidelines, colour system, typography and brand voice — all created by formaDigital. Applied consistently across website, social media profiles, print materials and advertising campaigns.
Great coaches. No digital presence.
🎯 The Challenge
A respected swimming club with years of community impact — but completely invisible online. No logo, no brand identity, no website, no way to collect payments digitally. New families couldn't find them, and competitors with weaker programmes were dominating search results.
- ✗No logo or brand identity
- ✗No website or online presence
- ✗No online payment system
- ✗Invisible on Google search
✦ Our Solution
End-to-end digital transformation. We created the full brand identity, built a custom website with integrated online payments for monthly class fees, set up social media profiles, and executed an SEO strategy — including advanced SEO — that took them to #1 on Google.
- ✓Custom logo + brand guidelines
- ✓Website with online payment integration
- ✓SEO + advanced SEO → #1 on Google
- ✓Social media setup (Instagram & Facebook)
Everything from logo to #1 on Google.
Logo & Brand Identity
Custom logo, colour palette, typography, brand guidelines and brand voice — built from scratch.
Custom Website
Mobile-first website with team, activities, schedule, contact and member registration.
Online Payments
Integrated payment system for monthly class fees — no more cash or bank transfers.
SEO & Advanced SEO
Full SEO strategy — on-page, technical, local citations and Google Business Profile. Reached #1.
Social Media Setup
Instagram and Facebook profiles set up with consistent branding and visual identity.
Ongoing Campaigns
Continuous SEO monitoring, advertising strategy and campaign implementation — digital and offline.
#1 on Google. 5× revenue. Still growing.
"formaDigital built everything from zero — our logo, website, payments, social media. Then they got us to number 1 on Google. Revenue has grown 5× and we're still working together on campaigns. They're not just an agency, they're part of our team."— Club President, Coimbra Dolphins Club · Portugal
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